New Digital Tools Weekly Process

Email Signature

Email Signature Guidelines

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Communication Handbook

UTM Links

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Parameters 

These are the most common parameters that could be added to destination URLs 

  • utm_source ask: where is my traffic coming from? 
    • Facebook 
    • Instagram 
    • YouTube 
    • Twitter/X 
    • QR Code 
    • Need to Know 
    • All Actives 18 to 24
  • utm_medium ask: how is my traffic coming to me? 
    • Email 
    • Social 
    • Billboard 
    • A-Frame 
    • Handout 
  • utm_campaign this is something like the product, slogan, project, promo code 
  • utm_id this is the Campaign ID. Used to identify a specific campaign or promotion, GA4 Google Analytics requires this for all UTM links, best practice is to make this the same as the utm_campaign 

Assigning Values 

Each parameter must be paired with a value that you assign. Each parameter-value pair then contains campaign related information 

For example, you might use the following parameter-value pairs for an email campaign sent to active students between the ages of 18-24 inviting them to camps 

  • utm_source = all-actives-18-to-24 
  • utm_medium = email 
  • utm_campaign camps-2024 
  • utm_id camps-2024 

If you used these parameters, your custom campaign URL would be: https://cedarcreek.tv/camps?utm_source=all-actives-18-to-24&utm_medium=email&utm_campaign=camps-2024&utm_id=camps-2024 

To use that same url in a post on Instagram you would just modify the utm_source and utm_medium 

  • utm_source = instagram 
  • utm_medium = social 

The link to use on social would be: https://cedarcreek.tv/camps?utm_source=instagram&utm_medium=social&utm_campaign=camps-2024&utm_id=camps-2024 

Letterhead

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Fax Cover Sheet

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