Communications Handbook

UTM Links

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Parameters 

These are the most common parameters that could be added to destination URLs 

  • utm_source ask: where is my traffic coming from? 
    • Facebook 
    • Instagram 
    • YouTube 
    • Twitter/X 
    • QR Code 
    • Need to Know 
    • All Actives 18 to 24
  • utm_medium ask: how is my traffic coming to me? 
    • Email 
    • Social 
    • Billboard 
    • A-Frame 
    • Handout 
  • utm_campaign this is something like the product, slogan, project, promo code 
  • utm_id this is the Campaign ID. Used to identify a specific campaign or promotion, GA4 Google Analytics requires this for all UTM links, best practice is to make this the same as the utm_campaign 

Assigning Values 

Each parameter must be paired with a value that you assign. Each parameter-value pair then contains campaign related information 

For example, you might use the following parameter-value pairs for an email campaign sent to active students between the ages of 18-24 inviting them to camps 

  • utm_source = all-actives-18-to-24 
  • utm_medium = email 
  • utm_campaign camps-2024 
  • utm_id camps-2024 

If you used these parameters, your custom campaign URL would be: https://cedarcreek.tv/camps?utm_source=all-actives-18-to-24&utm_medium=email&utm_campaign=camps-2024&utm_id=camps-2024 

To use that same url in a post on Instagram you would just modify the utm_source and utm_medium 

  • utm_source = instagram 
  • utm_medium = social 

The link to use on social would be: https://cedarcreek.tv/camps?utm_source=instagram&utm_medium=social&utm_campaign=camps-2024&utm_id=camps-2024

Email Signature

Email Signature Guidelines

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Fax Cover Sheet

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Signage

Signage Best Practices

Beverage Signage Templates

Canva templates to edit and print.

  1. Create a Free Canva Account if you don't already have one
  2. Open one of the template links below
  3. Click View Template
  4. Click Open in Editor
  5. Make text adjustments as needed
  6. Navigate to Share > Download
  7. Change the File type to PDF Print
  8. Click Download
  9. Open the file on your computer and print it
  10. For the Large and Small templates cut on the cut lines and display in holders