Core Brand Typography

The Typeface Family

Only two font styles are used for the logo, and they are both from the same typeface family: Montserrat

The Montserrat family consists of eight weights: Ultra Light, Hairline, Light, Regular, Semi Bold, Bold, Extra Bold, and Black.

Montserrat Bold can be used for short headers, ideally one line of text. Should be treated in all caps to ensure visual dominance over other text.

Montserrat Medium can be used for subheadings or as an alternate header font when the headline is more than one line in length.

Montserrat Light can be used for the bulk of text. Be sure to open up the leading slightly to provide breathing room and increase legibility.

Rustling Trees can be used as an accent font. This can appear as callouts, paired with photography, or to add flair to typographic layouts. Script is more feminine. Straight-lined brush strokes are more masculine like Northwell Alt. A text block tilt is also recommended.

CedarCreek.tv should always be set in some form of the typeface Montserrat with two capital “C”s, no exceptions. If it appears in a paragraph of copy, make it one or two weights heavier in the family of Montserrat than the rest of the text within the copy. If the address involves a forward slash with a quick link, make the forward slash a weight lighter than the rest of the address.