Brand Tree

Why a Brand Tree?

Using a brand tree creates a clear and cohesive ecosystem within our marketing and branding. Like the branches of a tree, it visualizes the relationships between our leading CedarCreek brand and the ministries that are a critical part of CedarCreek – guiding decisions on brand architecture and ensuring consistency across touchpoints. By mapping out the brand ecosystem, our teams can effectively balance existing branding and discern when to develop new material that resonates closer with each target audience. The brand tree fosters sustainable growth and brand success, and it ultimately allows our team to focus on the CedarCreek mission: to introduce people to Christ and the life changing adventure with him.