Our Voice
OUR VOICE
We’re driven by God’s relentless heart for the lost, living out our faith in big ways, a rebellious spirit that demands “real,” and the call of a bold, life-changing adventure. Our mission is to introduce people to Jesus and the life-changing adventure with him.
Adventures are scary. We’re always trying to pave our way and try new things. Authentic and real people go to CedarCreek, and those people can be transparent about what’s going on. CedarCreek is also practical, not just spiritual. The framework of looking at life in terms of adventure opens up a positive mindset—a perspective shift.
We know that talk is cheap, so we dig in to demonstrate our faith in actions. We’re big-picture dreamers who love to see God’s work on a scale that makes a real difference for the people all around us. This action-bias flows out of our genuine, personal experiences with God, and serves as a sign and a service to the city we call home. We aren’t willing to settle for safe or comfortable when transformation is inviting us out into new frontiers. We long to experience, one practical step after the next—the full, wild, bold life that God has for each of us. As a community, we celebrate the stories of life change we see all around us. They remind us of our own stories and inspire us to believe in more—for ourselves, our friends, our families, and our city.
All of this impacts our voice.
THE VOICE OF CEDARCREEK IS
- Bold but not Reckless
- Natural but not Plain
- Hearltfealt but not Churchy
- Active but not Bossy
- Inviting but not Needy
Bold:
CedarCreek is a community of people who deeply care for every person. We truly mean it when we say, “You Matter,” and we’re willing to take risks and defy expectations to make sure outsiders feel at home here. We do things a little different, and we think it’s worth it.
Natural:
Groups are a great way to get to know a few other people and talk about a topic of your choice with six to eight other people who come from all walks of life.
Heartfelt:
God’s heart has always been for all of his people. This weekend, we’re praying that people who feel far from him find ways to reconnect. Let’s lean in for people who matter deeply.
Active:
Take your next step! GrowthTrack is a great way to keep moving forward in your journey of faith.
Inviting:
You’re welcome to join us at any of our services this weekend—no special qualifications required.
MESSAGING KEYWORDS
CedarCreek should prioritize the following words in crafting copy, as they position who we serve, what we offer, and how we’ll deliver it in alignment with what matters most to them.
Our hope is that these are the words that are used most frequently and would be chosen over others when given the opportunity.
YOU MATTER
A fundamental assumption of our message is built on the inherent worth of every person. We care about them more than we do about our own brand name, and we emphasize their value.
This is more than a tagline; it’s a core part of how we approach ministry—and it’s more effective as a value that we express than as a phrase we say.
When the word “you” is used, it changes the focus of the content from communicating a subject matter to engaging with the audience member personally.
“You Matter” is the core DNA of the CedarCreek brand, best expressed through the lens of the other messaging principles and values shown throughout this brand guide.