Core Brand Typography
CORE BRAND TYPOGRAPHY
THE TYPEFACE FAMILY
Only two font styles are used for the logo, and they are both from the same typeface family: Montserrat
The Montserrat family consists of eight weights: Ultra Light, Hairline, Light, Regular, Semi Bold, Bold, Extra Bold, and Black.
HEADLINES
Montserrat Bold can be used for short headers, ideally one line of text. Should be treated in all caps to ensure visual dominance over other text.
SUBHEADS
Montserrat Medium can be used for subheadings or as an alternate header font when the headline is more than one line in length.
BODY COPY
Montserrat Light can be used for the bulk of text. Be sure to open up the leading slightly to provide breathing room and increase legibility.
ACCENT FONT
Rustling Trees can be used as an accent font. This can appear as callouts, paired with photography, or to add flair to typographic layouts. Script is more feminine. Straight-lined brush strokes are more masculine like Northwell Alt. A text block tilt is also recommended.
EXAMPLE MOCKUP
